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Deadline for parade entries is tomorrow

Staff Photo by Kati Moody

The deadline to enter a float in this year’s Lighted Christmas Parade is Wednesday at 5 p.m.
This year, the Levelland Main Street program, South Plains College and the Levelland Marigolds have come together to host one large Christmas event.
“We saw that there was an overlap in what we were doing for our different events,” said Missy Passmore, manager of the Main Street program. “We combined our events and each focused on what our main features are. It was a way for us to create a big event for Levelland without using as many resources.”
Passmore said each organization is excited about the partnership and what the future will hold for the special Christmas event.
“The planning has gone well so far, and we’re really excited about the event and things to come,” Passmore said. “It also creates and opportunity for new and better partnerships.”
The event is scheduled to begin at 5:30 p.m. at the entrance to South Plains College, on the corner of College Avenue and Magnolia Street, with the annual lighting of the trees. The activities will include the tree lighting and hot cocoa for guests.
The lighted parade will start at 6:10 p.m. after the lighting of the trees at 6 p.m. This year, the parade is taking a new route and will begin at the corner of Magnolia Street and turn north onto College Avenue The theme for the parade is “Songs of Christmas.”
The parade route will go north down College Avenue before turning west onto Houston Street. It will end at the intersection of Austin Street and Avenue H.
Santa Claus will be waiting at the square to greet children at the gazebo starting around 6:30 p.m. Children will be allowed to visit with Santa and receive a goody bag provided by the Levelland Marigolds.
This year, walking traffic will not be allowed in the lighted parade. Participants must be on a float, in a vehicle or travel in a way that is safe on city streets. Bicycles and horses are still permitted in the parade.
The parade will be escorted by the Levelland Police Department. The streets will not be completely shut down. Officers will stop traffic at each intersection as it is approached and reopen the intersection once the parade has passed.
Floats also must be lighted or glow-in-the-dark and must follow the theme, “Songs of Christmas.” There will not be any live Santas allowed on float entries.
SPC is sponsoring a $500 cash prize for the student organization with the best float. The annual traveling trophy for best of show will also be awarded following the parade.
Any non-profit student organization, even those not associated with any particular school district, is eligible for the $500 cash prize. The prize is sponsored by SPC.
All entries must submit an entry form to be eligible for any prizes. Parade packets are available at the Main Street office, located inside City Hall, at 1709 Avenue H. Packets can also be e-mailed by contacting Passmore by calling 894-9709 or e-mailing her at
Festivities on the square will begin at 6:30 p.m. and last until 8 p.m. There will be performances by the Levelland ISD choirs on the courthouse lawn.
Horse drawn carriage rides will be available for participants on the square and hot cocoa will be sold by SPC students.
The Wallace Theater will host the SPC Ballroom Dance team. There will be a performance at 6:45 p.m. and another performance at 7:30 p.m.
The Levelland Marigolds will host downtown window decorating contest for all businesses within the Main Street district. They will only be judging windows of the business.
The judges for this year’s contest will be appointed by the Chamber of Commerce Board of Directors.
Judging will take place the night of Wednesday, November 29 and decorating should be finished by dark that day. Representatives do not need to be present for the judging.
Judges will place signs in the windows of businesses that place first, second and third and business names will be added to the plaque at the Chamber of Commerce office.
The Marigolds request that businesses leave their decorations in place through the Christmas on the Square celebration, Thursday, November 30.
A new contest, “Selfie with Elfie,” will start Thursday night and will last through December 11. The contest is exclusively for high school and SPC students.
There will be “Elfs on a Shelf” placed throughout participating businesses on the downtown square. If a student sees an elf inside any of the businesses, they must take a selfie with the elf and post it on Facebook. Whoever has the most likes on their selfie by December 11 will be declared the winner.
The winner of the “Selfie with Elfie” contest will be required to verify that they are either an area high school or SPC student before receiving the prize. Official rules can be found inside any participating business or at the Main Street office inside City Hall, located at 1709 Avenue H, starting November 30.

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