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Hill family takes reins at Trilogy Cellars

Chace and Elizabeth Hill announced that they had bought their partners out of Trilogy Cellars Tuesday.

Trilogy was owned by the Hills, Steve and Cindy Newsom and Rowdy and Tameisha Bolen and held its grand opening in November 2016.

Trilogy will continue to operate with the same hours, being open Tuesday and Wednesday from noon to 7 p.m., Thursday until 8 p.m., Friday and Saturday from noon to 10 p.m. and Sunday from 1 to 5 p.m. 

Trilogy’s successful wine club will continue, as well. 

The couple said they plan on hosting more special events and to do more activities in conjunction with the Wallace Theater in the future.

“We’re already permitted for light foods and may be adding flat bread pizzas,” said Chace. “Pizza pairs well with wine.”

With the addition of their own Burklee Hill Vineyard wines, the store will offer a 23-wine selection. “That’s huge for a small tasting room,” Elizabeth added.

Burklee Hill Vineyards currently offers seven wines under its own label and have three more coming out in the near future.

They also plan to get the back patio finished, noting that it primarily just needs patio furniture. 

“We’re so excited about this. We appreciate the contribution the Newsoms and Bowens made to Trilogy,” Elizabeth said, noting that the store has been very successful in introducing residents to Texas wines, especially those created from local grapes. 

“We believe in the vision that this area can become a wine destination,” she added.  

The local tasting room has already become a regional destination for those cultivating a taste for different types of wine. 

The vision is the reason they are also investing in the downtown Lubbock location.  The building is being restored and they are taking half of the first floor and the basement. They said food permitting with the City of Lubbock is a challenge. 

The couple said they love the family heritage. The Trilogy building was built in 1926 and was owned by Chace’s grandfather, Eddie Courtney, at one time. 

Even their Burklee Hill name reflects the family heritage of Chace’s great-great grandfather, Burk Burnett Roberts. 

Their 53 acres of grapes are being grown on land that has been in the family for 100 years this year. It was owned by Burnett Roberts, his great-grandfather and Chace is a sixth-generation  Texas farmer.

He was one of the first farmers in Hockley County to grasp the opportunity that vineyards offered for the area.

In 2001, Chace and his family planted their first five acres of grapes in Krick Hill Vineyards about 10 miles west of Levelland. In 2004, he planted five more acres and in 2005, added 12.5 more. He has continued to plant more acres and added five more acres this year.

He says the Malbec grapes have done really well and have been the basis of the growth of vineyards in the area.  They are now planting other varieties that they would like to turn into wine. 

He and his wife, a Lubbock attorney, have been married over seven years. He credits her with having the vision and skills to help the enterprise grow well into the future. 

Both the Newsom and Bolen families also operate vineyards in Hockley County with Newsom’s vineyards being near Sundown and in Levelland and Bolen’s being at Smyer. 

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