Krestridge Funeral Home was recently honored with the 2022 National Funeral Directors Association (NFDA) Pursuit of Excellence Award, placing it among an elite group of funeral service professionals. Pursuit of Excellence Award recipients raise the bar on funeral service excellence by adhering to the highest ethical and professional standards and providing unsurpassed service to families and communities. To earn an NFDA Pursuit of Excellence Award, a participating funeral home must meet or exceed business standards set forth by the program and demonstrate proficiency in key areas of funeral service, such as compliance with state and federal regulations; providing ongoing education and professional development opportunities for staff; offering outstanding programs and resources to bereaved families; maintaining an active level of involvement within the community; participating and actively serving in the funeral service profession; and promoting funeral home services through a variety of marketing, advertising and public relations programs. Participants are also required to adhere to a Pledge of Ethical Practices.
“Every year, I am astounded by the extraordinary ways in which our members are providing meaningful support to grieving families and communities,” said NFDA Director of Public Relations Jessica Koth, who manages the Pursuit of Excellence Award program. “The Pursuit of Excellence Task Force was captivated by this year’s entries and very much enjoyed reviewing each and every one. The task force applauds Krestridge Funeral Home for their hard work and dedication to providing a superior level of service to families and communities. We are proud to have them as part of our NFDA family.” “I am always proud of the way the entire Team from Krestridge Funeral Home embraces the commitment that we have to serving others. Do we fall short occasionally? Yes, we are all human, but the entire Team strives everyday to take care of each family that chooses us in the best possible manner,” said Gene Allen, CFSP, CPC, President / General Manager. Each and every family that chooses us are all equally important. The community who embraces us and supports us is a very important driver to keep us striving for higher standards on a daily basis.” More information about the NFDA Pursuit of Excellence Award program can be found on the association’s website, www.nfda.org/ pursuitofexcellence. NFDA is the world’s leading and largest funeral service association, serving more than 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession.
NFDA is the association of choice because it offers funeral professionals’ comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals.
NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C.
For more information, visit www.nfda.org.