The Wallace Theater Board of Directors and the community of Levelland celebrated the lighting of the newly installed blade sign and marquee at the Wallace Theater Thursday evening in downtown Levelland.
A gathering that included dozens of community members, Board President Tania Moody opened to ceremony by welcoming those who attended.
“Tonight you are here to make history,” said Moody. “It has been over 30 years since the sign has graced the corner of this building and lit up our night sky. I am so proud of you being here tonight and experiencing this with us. It just melts my heart.”
Executive Director Alycyn Keeling also spoke to the crowd and thanked the attendees for sharing the experience.
“The Wallace Theater from day one has been a community project. You standing here is even more proof of that,” said Keeling. You have shared your time, talent and your treasure. You being here tonight truly means the world to me as we get to light the sign and step into the final phase of renovation work at the Wallace.”
Keeling also thanked the team that redesigned the blade sign, Skyrite | Welborn Sign Co. of Lubbock. The installation was completed by a team including Michael Hodge, Brendon Asher, Jon Stiggers, Acey Nunez, Joshua Jones, Scotty Forrester, and Michelle Fraley.
“Thank you for your incredible work, time and dedication in recreating the sign,” said Keeling. “We are so proud of you and the sign.”
Keeling also thanked Independent Electric and Henthorn Construction as she explained they have been a big part of the process being there every step of the way.
“Tonight marks a moment in history. This is a day that many have thought might never come, but thanks to the dedication and support of the community we are here,” said Keeling. “Once the sign is lit...I hope you are inspired by the light it brings and you are reminded family, friends and loved ones who have brought light into your life.”
Keeling also touched on why December 19 is another special day as it is the lat George R. Keeling’s birthday.
“I know he was very special to many of you as well and I am honored that we get to light this sign and celebrate his dream and vision coming to life,” said Keeling. “George loved Levelland, loved this community and loved so many of you...I think he either coined the phrase, living in Levelland and loving it and if he didn’t coin it himself, he absolutely lived it more than anyone I know.”
Keeling talked about the history of the Wallace as it was built in 1928 by Wallace Blankenship. By 1954 it was part of the largest small-town theater chain in America with over 30 theaters in the West Texas Area. In the 1980’s it closed its doors.
“So many of you who grew up in Levelland have so many wonderful memories here throughout your school days and were excited that those will be brought back to Levelland,” said Keeling.
Following the playing of the Levelland High School fight song in honor of George Keeling, Joe Tubb and Iris Keeling had the honor to light the signs after the singing of happy birthday to George Keeling.
The Wallace is slated for a December 2024 grand reopening.