The Clovis Horse Sales will be kicking off Friday and wrapping up Sunday at the Mallet Event Center.
Contestant check-in begins on Friday at 8 a.m. and will go into the United Country Cowboy Freestyle at 10 a.m.
Immediately following the freestyle will be the Roping and Cow Horse Demonstration to end the day.
Saturday at 9 a.m. will be the Clovis hose Sale.
To close out the event, church will be held in the lobby at 8:30 a.m.
The positive relationship between Clovis Horse Sales and the Mallet Event Center has proven to be a substantial “quality of life event” as the horse sales have become a calendar event for many across the nation.
Hosting their 12th sale this month, Friskup and his family that help operate the sales feel like they have been able to carry over the history of the sales and build onto it in Levelland.
“Coming to Levelland, the Mallet Event Center has been such an upgrade and the town has been amazing to work with,” said Friskup. “We saw this an opportunity to up our game so to speak with a better quality of horse flesh, do a better job of marketing, do a better job for our customers.
As a family business, Friskup praised the support the family business has received since making Levelland their new location.
“We love the town, and the support has helped us to do a better job at what we do and has made it very enjoyable for us,” explained Friskup. “We do this as a family and our whole family loves it here.”
With four annual sales, one in February, May, August and November, he feels the partnership with the event center and city of Levelland has benefitted everyone involved.
Friskup explained the shows have been a success and now that the group putting on the sales have a few more under their belt, they can continue to focus on the quality of their product.
“With the facilities we are in now we can’t grow much in numbers which is kind of a nice,” said Friskup.
With 163 horses being the maximum amount for this show, Friskup and his team can be more selective on the quality of the product. That in turn allows the buyer side of the equation to grow exponentially, and they are seeing big increases there.
That quality of horse and product means that individuals coming to sell or purchase are not only from the state of Texas, but the entire United States.
For Friskup and his team, their focus is on the riding horse, performance horse, ranch horse, rope horses and team roping horses.
With the sale, the events bring some of the top consignors in the nation. That means some of the highest quality horses are brought to Levelland and then they go all over the United States.
Besides hosting the sales, Friskup also auctioneers horse sales throughout the country. In turn, he has a keen sense on the potential and quality he would like to achieve in his own sales.
After a handful of successful sales and modifications to their planning and prep, Friskup feels comfortable and confident that each sale is set up to be a success.
“I think we’re in a good spot,” said Friskup. “We’ve done some scheduling rearranging, changed some events, and we put on an event with every sale. I’m very pleased with it right now. There can’t be too much to ask for after.”