Levelland will be hosting the JRCA Finals Rodeo from July 6-9, at the Mallet Arena and Event Center.
Rodeo performances will start July 7 and July 8 at 9 a.m. and are free to the public. A church service will start at 9:30 a.m. followed by an awards ceremony at 9:45 a.m. July 9.
The Junior Rodeo Cowboys Association (JRCA) is a nonprofit organization serving the rodeo interests of youth, threeyears- of-age through 19-yearsage, from across the Texas Panhandle, Northwest Texas, and Western Oklahoma. Organized in 1998, the JRCA has enjoyed steady growth and now boasts around 200 members. Since its inception, the JRCA Mission Statement has remained the same: - To promote the sport of rodeo among children and youth up to the age of 19 years; - To target children and youth in the above said area who are already participating in youth rodeo to some extent and to target those children and youth who are not participating but would have a desire to do so; - To promote a Christian and family atmosphere; - To promote and foster friendly competition in various rodeo events; - To foster professionalism among families and participants in and out of the rodeo arena; - To create an environment of encouragement for each participant; - To create opportunities for notoriety and recognition for those participants who achieve excellence in their individual events; and - To prepare participants to ascend to the next level of the rodeo industry (College Rodeo, Professional Rodeo, etc.).
Members compete in traditional rodeo events in 6 different age groups for both girls and boys, 10 regular season rodeos plus the two performance finals.
The JRCA will culminate each season with the Championship Awards Ceremony. Due to the generous support of the sponsors, the hard work and dedication of members will be recognized as thousands of dollars’ worth of saddles, buckles and other prizes will be awarded.
Every final contestant will be recognized and receive prizes.
As a sponsor, they will be supporting one of the premier youth rodeo associations in the heart of the “rodeo country”. Members of the JRCA come from Lubbock, on the southwest to Oklahoma City on the northeast and from Ft. Worth, on the southeast to The Oklahoma Panhandle on the northwest. If anyone would like to target potential customers in this area, give the JRCA an opportunity with advertising dollars and help support a kids in the process.