The 68th annual meeting of Plains Cotton Growers Inc. is scheduled for April 1 at the Overton Hotel & Conference Center in Lubbock.
The program will begin at 8:30 a.m. and will include the following speakers and topics: Paul Mobley: A photographer, Paul Mobley decided to take a break from work and tour the countryside. His vacation became a 100,000-mile trek capturing photos of farmers in their environments. He brings a presentation with photographs on lessons he’s learned from the American farmer.
Joe Nicosia: Joe served as the 2024 Chairman of the National Cotton Council. He has been a cotton merchant since 1985. He brings a vast array of expertise on cotton markets and insight on the U.S. cotton industry’s global position as a cotton supplier and our future competitiveness in a global market.
Additionally, there will be a consumer panel from the local/ regional area to discuss why they make the choices they do on apparel, as well as a discussion on how current consumer thought process should influence product marketing.
PCG President and Lynn County Producer Travis Mires will provide a President’s report and PCG CEO Kody Bessent will provide an overall update of the PCG organization; our ongoing pursuit of a new Farm Bill; and what that looks like in a new Administration and political environment.
Lastly, there will be three breakout sessions following the general session focused on the following: marketing and hedging, the next generation of production agriculture and what to expect and Farm Hope — how to address mental health in a time of need.